Marketing & Processing meat from Islay

Seminar to explore opportunities for adding value to your livestock THURSDAY 20th March 2008 Machrie Hotel ~ ISLAY PROGRAMME 09.45 Registration - Tea/coffee 10.30 Welcome & Introductions - Chairman of the day -Stewart Wood. The Orkney Experience - Stewart Wood, Island livestock farmer, 170 sucklers, pedigree Charolais herd, 200 ewes ,finisher. NFUS Vice Chairman , Board member & past Vice Chairman of Orkney Meats. 11.15 The Shetland Experience - Karl Simpson , previously the marketing Manager of the Shetland Livestock Marketing Group + involved in marketing Shetland Shell fish. Karl helped the group establish itself as a supplier of hill & seaweed lamb to high quality butchers to SE of England. 12.00 A Farmers perspective - Jim Fairlie, contract farms 2500 ewes near Bridge of Earn, Perthshire. He is passionate about selling & marketing his produce & was responsible for starting the first Scottish Farmer’s Market. 12.45 LUNCH 14.00 The Islay Experience - Marketing & Branding Bruichladdich Whisky - Duncan McGillivray, Manager of the multi award winning Distillery Involved in selling worldwide via shows/expos/seminars/tastings 14.45 Scotland Food and Drink – Paul Mclaughlin chief executive of this new body will explain the aims of the organisation. 15:05 SRDP + Marketing & Processing Scheme - SERIPID (Speaker to be confirmed) 15.15 Review & Questions - Stewart Wood 15.45 CLOSE - TEA/COFFEE 16.30 Visit to Avonvoggie Abattoir / Farm visit 19.30 Dinner

10 March 2008

Contact: Fergus Younger 01586 552502